Developing a good strategy is hard.
Executing that strategy can be even harder.

Preston Edward understands this challenge and helps you achieve the intent of your most complex, innovative, and bold transformations.

We provide a practical approach to helping you achieve the intent of your most critical transformations while building your strategy execution capability into a competitive advantage.


Engage and align leaders, and prepare them to provide resources, remove obstacles, and take responsibility for success.


Build a compelling case for change, define a clear vision, determine performance metrics, and measure results.


Mobilize commitment by working with critical stakeholders to obtain their ownership and support.


Successfully execute the change by establishing accountability for results and a sense of urgency for essential activities and tasks.

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In a business climate where strategy execution is commoditized, and well-intentioned change practitioners routinely rely on off-the-shelf methodologies, we meet our clients where they are.

While we are experts in the fundamentals of human dynamics, organizational theory, and advanced strategy execution principles, we adapt and respond to the complex challenges you face. We will partner with you to develop creative solutions to your unique strategy execution needs.

> Steve Hays, Managing Principal

A Legacy of Partnering with Industy-Leading Clients



– Sir Winston Churchill

We have a great appreciation for the challenges of “running the trains” while simultaneously “laying the tracks” of transformational change. We’ve sat on your side of the table.

As much as we would like to work with you from your earliest stages of transformation planning, we know that’s a rare opportunity. We add value beginning at our landing point, wherever that might be.

We take advantage of our status as an external consultant. We know how to have difficult, yet respectful, conversations with senior-level leaders. We’re confident in our role as influencer, and leave the decision making to our clients.

We embrace technology and look for creative ways to use it in a way that meets the expectations of a 21st-century information age, from communications, to engagement, to metrics, to training.

We understand that transformational change is neither cheap nor easy. We work with you to soberly assess your readiness for change, and then truthfully relate the steps needed to close existing gaps.